Crafting Cross-Channel Candidate Experiences For The Digital Age

27 February, 2018

"83% of talent say a negative interview experience can change their mind about a role or company they once liked, while 87% of talent say a positive interview experience can change their mind about a role or company they once doubted."
While inbound recruiting may have been impersonal and transactional, today’s candidates expect more personalized communication, interaction and transparency from employers. With demand far outweighing the supply of critical talent, it's up to you - the Talent Acquisition team - to create an experience that empathizes and engages with candidates through the entire hiring process, and convinces them that they should choose your company, over all the other offers in the market. 
Since Outbound recruiting puts you in control of whom you target and engage, it enables you to deliver personalized, meaningful and delightful experiences for every single candidate. 
In this session, we will cover: 
  1. How to map your Outbound Candidate Journey
  2. How to develop candidate-focused content and messages across multiple channels
  3. How to create and implement Outbound Hiring Plays
  4. How to prove impact of Candidate Experience on business goals

Webinar Hosts

Aadil Bandukwala

Outbound Hiring Evangelist, Belong

Aadil is Belong’s Outbound Hiring Evangelist with a proven background in helping companies bringing on-board their most valuable asset: their people. As part of his role, Aadil consults Enterprise Talent Leaders with building innovative capabilities that help achieve their strategic talent goals: from talent discovery, engagement and branding strategies to implementing best in class technology and processes. He has been ranked as one of India’s Top 20 Most Influential People in HR on Social Media by SHRM for three consecutive years.

Payal Malhotra

VP- Talent Acquisition, Standard Chartered Bank

With over 18 years of rich experience in the areas of Talent Acquisition, Stakeholder Management, Recruitment Operations, Recruitment Marketing and Technology, Payal has been instrumental in achieving organizational objectives by keeping people at the heart of the business. Before joining Standard Chartered as the VP- Talent Acquisition she led lateral and leadership hiring at companies like Kelly Services and Randstand. Payal believes building strong, lasting and memorable relationships with stakeholders is one of the keys to success.

The webinar about data-driven hiring strategies was so interesting that I almost missed my flight as I couldn’t get myself to leave midway. It was unmissable!

Varsha Potdar

Manager- Leadership Hiring (Business Services), Capgemini Technology Services India Limited